Album
Everything You Need to Know from Claude Hopkins' Scientific Advertising
Tracklist
Introduction
John Merriam
Chapter 1: How Advertising Laws Are Established
John Merriam
Chapter 2: Just Salesmanship
John Merriam
Chapter 3: Offer Service
John Merriam
Chapter 4: Mail Order Advertising (What It Teaches)
John Merriam
Chapter 5: Headlines
John Merriam
Chapter 6: Psychology
John Merriam
Chapter 7: Be Specific
John Merriam
Chapter 8: Tell Your Full Story
John Merriam
Chapter 9: Art in Advertising
John Merriam
Chapter 10: Things Too Costly
John Merriam
Chapter 11: Information
John Merriam
Chapter 12: Strategy
John Merriam
Chapter 13: Use of Samples
John Merriam
Chapter 14: Getting Distribution
John Merriam
Chapter 15: Test Campaigns
John Merriam
Chapter 16: Leaning On the Retailer
John Merriam
Chapter 17: Individuality
John Merriam
Chapter 18: Negative Advertising
John Merriam
Chapter 19: Letter Writing
John Merriam
Chapter 20: A Name That Helps
John Merriam
Chapter 21: Good Business
John Merriam
Chapter 22: Credits and Copyright
John Merriam
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